Development Vietnamese culinary culture and nation branding should always be done in parallel, supporting each other. National brand more and more people around the world access to, know, love, the greater the value, the great impetus to the development of the country.
Without a good image of the country, even the product, how well services are also difficult to generate the trust of customers around the world. Beautiful pictures of the country, the national brand of Vietnam have always present in the minds of international consumers. When choosing food industry to build national brand, the Vietnam restaurants, especially noodle restaurants,
hanoi egg coffee, teahouses Vietnam to back to a mixture of food and exhibited pictures art, music Vietnam, ... to create a space very Vietnam - a rice culture characterized in anywhere.
Our country equity strength with exports mainly agriculture - fisheries. With a strategy to build smart picture, Vietnam can build attached to feel "close to nature - ecology", "fresh food - green food, for health", ... from which to raise awareness about the unique Vietnamese cuisine, make an impression different from other cuisines of the world.
Vietnamese food is usually prepared in the traditional method, less dependent on the concentration of aromas which focused on the herb is good for health, but few calories. In fact, the traditional flavors of Vietnam as coriander, mint, basil, star anise, pepper has long been used as measures to prevent and cure the disease.
Today, when the culture of fast food (fast food) are flooding the market, health problems consumers increasingly attention as a chance to assert a new culinary culture - literature green cuisine, because health Vietnamese cuisine is the pioneer who advance.
To do so, need to invest in quality - the quality of raw materials is the first element. Agricultural development should receive serious attention from government and business. Should focus research and application of modern science, support local farmers increase yields and quality of agricultural products, developing supply chain coupled with an effective brand strategy.
Gradually branding Vietnamese agricultural products quality and hygiene, ensuring satisfaction export conditions even for the most difficult countries.
The human factor also needs to be emphasized. Besides standardized dishes, recipes, enhancing the value of Vietnamese food, need to standardize training of chefs and staff travel. Chef, staff should be to create conditions for trainees abroad, contacts, learn to how to prepare, cuisine, professional service manager of international friends, especially in the country West and Japan to make the application for the water services sector.
Build beautiful images of Vietnam in the eyes human world friends: friendly, hospitable, professional, enthusiastic, thoughtful, dedicated and ...
Besides, construction companies need to develop standard restaurant is internationally recognized broadcast to the world or organize tourism product such as
hanoi street food walking tour. Raising the stature Vietnam cuisine, creating added value for food products branded Vietnam. Vietnamese Restaurant to present unified Vietnamese style from decoration, cups, dishes, art, music. Bring the atmosphere very "Vietnam" by little spread to the world. Each stroke, sketch Vietnamese brand image in the minds of international friends.
In parallel with the focus changes a Vietnam picture rich with national identity to the world, much of the strategy required the user to the children of the country, home.
Because in the long run, a country's image is also what the people of that country feel. National branding is not just happening in overnight, its a long process, cross-cutting, need to join hands and efforts of the whole nation. There should be ways, these programs promote food culture, the people, the country, the beauty of Vietnam, from which evoke our national pride, confidence in the nation's development.
Thereby calling each self-conscious people to change themselves, proper awareness on the situation of the country, efforts to contribute to building brand Cultures and world outreach Vietnam.
Then 20 years later, despite the go anywhere, we all can be proud to introduce the "I AM THE VIETNAM".
